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  "contact_name": "Natnael Dereje",
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  "name": "video-enabled-extension",
            
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  "notes": "This video was originally prepared by Digital Green.  It 
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  "notes": "This video was originally prepared by Digital Green.  It 
            
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is a video enabled extension approach to wheat land preparation in 
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is a video enabled extension approach to wheat land preparation in 
            
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Guagusa Shikudad District in Ethiopia. The approach can however be 
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Guagusa Shikudad District in Ethiopia. The approach can however be 
            
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adopted by other districts.",
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adopted by other districts.",
            
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    "created": "2022-11-21T05:13:57.408052",
            
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    "description": "Digital Green is a global agricultural development 
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    "description": "Digital Green is a global agricultural development 
            
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organization that is creating a world where farmers use technology and 
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organization that is creating a world where farmers use technology and 
            
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data to build prosperous communities. In Ethiopia, for over a decade, 
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data to build prosperous communities. In Ethiopia, for over a decade, 
            
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Digital Green\u2019s core approach \u2013 use of videos produced by 
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Digital Green\u2019s core approach \u2013 use of videos produced by 
            
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and for farmers \u2013 leverages peer-to-peer learning and existing 
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and for farmers \u2013 leverages peer-to-peer learning and existing 
            
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social networks to cost-effectively amplify the reach and 
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social networks to cost-effectively amplify the reach and 
            
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effectiveness of the extension system. To further improve the quality, 
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effectiveness of the extension system. To further improve the quality, 
            
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timeliness and actionability of advisory services, Digital Green is 
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timeliness and actionability of advisory services, Digital Green is 
            
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working with the Ministry of Agriculture and the Ethiopian 
48
working with the Ministry of Agriculture and the Ethiopian 
            
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Agricultural Transformation Institute to develop digital tools and 
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Agricultural Transformation Institute to develop digital tools and 
            
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approaches to more efficiently tailor and track advisory data, manage 
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approaches to more efficiently tailor and track advisory data, manage 
            
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its workforce, and collaborate with other actors in the service of 
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its workforce, and collaborate with other actors in the service of 
            
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farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than 
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farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than 
            
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12,500 extension staff who have reached more than 780,000 Ethiopian 
53
12,500 extension staff who have reached more than 780,000 Ethiopian 
            
54
small-scale farmers with information with which to make farm 
54
small-scale farmers with information with which to make farm 
            
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decisions. Randomized controlled trials have found that Digital 
55
decisions. Randomized controlled trials have found that Digital 
            
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Green\u2019s video-enabled extension approach: reaches 30% more 
56
Green\u2019s video-enabled extension approach: reaches 30% more 
            
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farmers; delivers a 43% gain in practice adoption rates; and results 
57
farmers; delivers a 43% gain in practice adoption rates; and results 
            
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in yield increases of up to 47% and income increases of 17% at one 
58
in yield increases of up to 47% and income increases of 17% at one 
            
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eighth of the cost of traditional extension methods. ",
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eighth of the cost of traditional extension methods. ",
            
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    }
            
191
  ],
198
  ],
            
192
  "title": "Wheat Land Preparation in Guagusa Shikudad Ethiopia",
199
  "title": "Wheat Land Preparation in Guagusa Shikudad Ethiopia",
            
193
  "type": "dataset",
200
  "type": "dataset",
            
194
  "url": "https://www.digitalgreen.org/"
201
  "url": "https://www.digitalgreen.org/"
            
195
}
202
}