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wheat productivity",
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a video enabled extension approach for Wheat Row Planting and 
            
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Fertilizer Application video in Guagusa Shikudad woreda in Ethiopia. 
            
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The approach can however be adopted by other districts. This content 
            
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    "description": "Digital Green is a global agricultural development 
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    "description": "Digital Green is a global agricultural development 
            
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organization that is creating a world where farmers use technology and 
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organization that is creating a world where farmers use technology and 
            
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data to build prosperous communities. In Ethiopia, for over a decade, 
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data to build prosperous communities. In Ethiopia, for over a decade, 
            
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Digital Green\u2019s core approach \u2013 use of videos produced by 
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Digital Green\u2019s core approach \u2013 use of videos produced by 
            
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and for farmers \u2013 leverages peer-to-peer learning and existing 
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and for farmers \u2013 leverages peer-to-peer learning and existing 
            
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social networks to cost-effectively amplify the reach and 
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social networks to cost-effectively amplify the reach and 
            
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effectiveness of the extension system. To further improve the quality, 
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effectiveness of the extension system. To further improve the quality, 
            
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timeliness and actionability of advisory services, Digital Green is 
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timeliness and actionability of advisory services, Digital Green is 
            
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working with the Ministry of Agriculture and the Ethiopian 
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working with the Ministry of Agriculture and the Ethiopian 
            
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Agricultural Transformation Institute to develop digital tools and 
            
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approaches to more efficiently tailor and track advisory data, manage 
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approaches to more efficiently tailor and track advisory data, manage 
            
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its workforce, and collaborate with other actors in the service of 
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its workforce, and collaborate with other actors in the service of 
            
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farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than 
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farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than 
            
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12,500 extension staff who have reached more than 780,000 Ethiopian 
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12,500 extension staff who have reached more than 780,000 Ethiopian 
            
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small-scale farmers with information with which to make farm 
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small-scale farmers with information with which to make farm 
            
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decisions. Randomized controlled trials have found that Digital 
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decisions. Randomized controlled trials have found that Digital 
            
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Green\u2019s video-enabled extension approach: reaches 30% more 
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Green\u2019s video-enabled extension approach: reaches 30% more 
            
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farmers; delivers a 43% gain in practice adoption rates; and results 
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farmers; delivers a 43% gain in practice adoption rates; and results 
            
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in yield increases of up to 47% and income increases of 17% at one 
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in yield increases of up to 47% and income increases of 17% at one 
            
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eighth of the cost of traditional extension methods. ",
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