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  "contact_name": "Natnael Dereje",
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  "name": "video-enabled-extension",
            
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  "notes": "This video was originally prepared by Digital Green.  It 
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  "notes": "This video was originally prepared by Digital Green.  It 
            
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is a video enabled extension approach to wheat land preparation in 
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is a video enabled extension approach to wheat land preparation in 
            
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Guagusa Shikudad District in Ethiopia. The approach can however be 
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Guagusa Shikudad District in Ethiopia. The approach can however be 
            
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adopted by other districts. This content is in Amharic.",
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adopted by other districts. This content is in Amharic.",
            
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    "description": "Digital Green is a global agricultural development 
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    "description": "Digital Green is a global agricultural development 
            
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organization that is creating a world where farmers use technology and 
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organization that is creating a world where farmers use technology and 
            
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data to build prosperous communities. In Ethiopia, for over a decade, 
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data to build prosperous communities. In Ethiopia, for over a decade, 
            
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Digital Green\u2019s core approach \u2013 use of videos produced by 
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Digital Green\u2019s core approach \u2013 use of videos produced by 
            
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and for farmers \u2013 leverages peer-to-peer learning and existing 
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and for farmers \u2013 leverages peer-to-peer learning and existing 
            
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social networks to cost-effectively amplify the reach and 
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social networks to cost-effectively amplify the reach and 
            
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effectiveness of the extension system. To further improve the quality, 
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effectiveness of the extension system. To further improve the quality, 
            
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timeliness and actionability of advisory services, Digital Green is 
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timeliness and actionability of advisory services, Digital Green is 
            
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working with the Ministry of Agriculture and the Ethiopian 
48
working with the Ministry of Agriculture and the Ethiopian 
            
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Agricultural Transformation Institute to develop digital tools and 
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Agricultural Transformation Institute to develop digital tools and 
            
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approaches to more efficiently tailor and track advisory data, manage 
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approaches to more efficiently tailor and track advisory data, manage 
            
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its workforce, and collaborate with other actors in the service of 
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its workforce, and collaborate with other actors in the service of 
            
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farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than 
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farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than 
            
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12,500 extension staff who have reached more than 780,000 Ethiopian 
53
12,500 extension staff who have reached more than 780,000 Ethiopian 
            
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small-scale farmers with information with which to make farm 
54
small-scale farmers with information with which to make farm 
            
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decisions. Randomized controlled trials have found that Digital 
55
decisions. Randomized controlled trials have found that Digital 
            
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Green\u2019s video-enabled extension approach: reaches 30% more 
56
Green\u2019s video-enabled extension approach: reaches 30% more 
            
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farmers; delivers a 43% gain in practice adoption rates; and results 
57
farmers; delivers a 43% gain in practice adoption rates; and results 
            
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in yield increases of up to 47% and income increases of 17% at one 
58
in yield increases of up to 47% and income increases of 17% at one 
            
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eighth of the cost of traditional extension methods. ",
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eighth of the cost of traditional extension methods. ",
            
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      "id": "58a98b40-11a9-4077-a30c-b579085e22a5",
193
      "id": "58a98b40-11a9-4077-a30c-b579085e22a5",
            
194
      "name": "crop",
194
      "name": "crop",
            
195
      "state": "active",
195
      "state": "active",
            
196
      "vocabulary_id": null
196
      "vocabulary_id": null
            
197
    },
197
    },
            
198
    {
198
    {
            
199
      "display_name": "video",
199
      "display_name": "video",
            
200
      "id": "58505cbf-e773-4f72-8827-273a983acadd",
200
      "id": "58505cbf-e773-4f72-8827-273a983acadd",
            
201
      "name": "video",
201
      "name": "video",
            
202
      "state": "active",
202
      "state": "active",
            
203
      "vocabulary_id": null
203
      "vocabulary_id": null
            
204
    },
204
    },
            
205
    {
205
    {
            
206
      "display_name": "wheat",
206
      "display_name": "wheat",
            
207
      "id": "1c182b53-3e49-4681-89f7-a51eb76577db",
207
      "id": "1c182b53-3e49-4681-89f7-a51eb76577db",
            
208
      "name": "wheat",
208
      "name": "wheat",
            
209
      "state": "active",
209
      "state": "active",
            
210
      "vocabulary_id": null
210
      "vocabulary_id": null
            
211
    }
211
    }
            
212
  ],
212
  ],
            
213
  "title": "Wheat Land Preparation Video in Guagusa Shikudad 
213
  "title": "Wheat Land Preparation Video in Guagusa Shikudad 
            
214
Ethiopia",
214
Ethiopia",
            
215
  "type": "dataset",
215
  "type": "dataset",
            
216
  "url": "https://www.digitalgreen.org/"
216
  "url": "https://www.digitalgreen.org/"
            
217
}
217
}