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n | "notes": "Digital Green Video Enabled Extension approach is being | n | "notes": "Digital Green Video Enabled Extension approach in Guagusa |
| implemented in the Ethiopian context. In order to effectively test the | | Shikudad", |
| feasibility of the Digital Green approach in multiple geographies, | | |
| Digital Green Foundation initiated work in Ethiopia in 2012. In | | |
| Ethiopia, to facilitate the use of participatory, locally relevant, | | |
| mediated, instructional videos to promote key agricultural behaviours | | |
| to farmers. By working with Ethiopian government and non-profit | | |
| extension systems, Digital Green aims to improve livelihood | | |
| opportunities and the food security of rural poor households. The | | |
| video shows experiences and testimonials from farmers, extension | | |
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| "description": "Digital Green is a global agricultural development | | "description": "Digital Green is a global agricultural development |
| organization that is creating a world where farmers use technology and | | organization that is creating a world where farmers use technology and |
| data to build prosperous communities. In Ethiopia, for over a decade, | | data to build prosperous communities. In Ethiopia, for over a decade, |
| Digital Green\u2019s core approach \u2013 use of videos produced by | | Digital Green\u2019s core approach \u2013 use of videos produced by |
| and for farmers \u2013 leverages peer-to-peer learning and existing | | and for farmers \u2013 leverages peer-to-peer learning and existing |
| social networks to cost-effectively amplify the reach and | | social networks to cost-effectively amplify the reach and |
| effectiveness of the extension system. To further improve the quality, | | effectiveness of the extension system. To further improve the quality, |
| timeliness and actionability of advisory services, Digital Green is | | timeliness and actionability of advisory services, Digital Green is |
| working with the Ministry of Agriculture and the Ethiopian | | working with the Ministry of Agriculture and the Ethiopian |
| Agricultural Transformation Institute to develop digital tools and | | Agricultural Transformation Institute to develop digital tools and |
| approaches to more efficiently tailor and track advisory data, manage | | approaches to more efficiently tailor and track advisory data, manage |
| its workforce, and collaborate with other actors in the service of | | its workforce, and collaborate with other actors in the service of |
| farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than | | farmers. \r\n\r\n\r\nTo date, Digital Green has trained more than |
| 12,500 extension staff who have reached more than 780,000 Ethiopian | | 12,500 extension staff who have reached more than 780,000 Ethiopian |
| small-scale farmers with information with which to make farm | | small-scale farmers with information with which to make farm |
| decisions. Randomized controlled trials have found that Digital | | decisions. Randomized controlled trials have found that Digital |
| Green\u2019s video-enabled extension approach: reaches 30% more | | Green\u2019s video-enabled extension approach: reaches 30% more |
| farmers; delivers a 43% gain in practice adoption rates; and results | | farmers; delivers a 43% gain in practice adoption rates; and results |
| in yield increases of up to 47% and income increases of 17% at one | | in yield increases of up to 47% and income increases of 17% at one |
| eighth of the cost of traditional extension methods. ", | | eighth of the cost of traditional extension methods. ", |
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t | "tags": [], | t | "tags": [ |
| "title": "Video Enabled Extension", | | { |
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